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Digital Camera World
Digital Camera World
Gareth Bevan

OnePlus ditches Hasselblad in favor of its own DetailMax Engine camera system

Showing the Hasselblad camera information on the screen of the OnePlus 13.

OnePlus has confirmed the end of its long-running partnership with medium format giant Hasselblad, as the smartphone maker looks to take complete control of its imaging future with a brand-new in-house system.

Announced by CEO Pete Lau on the OnePlus Forum, the company’s next flagship will debut the OnePlus DetailMax Engine – a proprietary computational photography platform designed to push smartphone image clarity and realism to new levels.

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