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Fortune
Fortune
Jessica Mathews

One venture capital firm is putting all of its cards—and $100M—on the middle of the country

(Credit: Courtesy of Atento Capital)

Atento Capital is unusual by any measure. 

The firm, affiliated with the George Kaiser Family Foundation, is based out of Tulsa, Okla., and it’s one of only a handful of venture capital funds focused on investing in companies outside the coasts in the middle of the country. That is, the early-stage startups that aren’t in San Francisco, New York City, or, as of recently, Miami. 

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