
Make no mistake about it, negotiation is an art. Luckily, it’s an art that needs practice rather than talent, and Texan writer Dr. Fred Lybrand promises that by one simple sentence at the conclusion of a tough negotiation session, you too can master the art.
We’ve all seen multiple instances of salespeople doing everything they can to get the best deal during a particular sale, but the question has always remained: how can you as a buyer ensure that you also get the best deal. For Lybrand, this became clear when he found himself in a position of helping his wife get the best deal on a brand new pair of tires.