In June 2024, Robby Lefkowitz was sitting at his desk, working for a protein company and “bored,” when he decided to have some fun online.
Noticing that a bunch of X accounts were popping up, naming themselves after neighborhoods—East Village Guy, Williamsburg Wrangler—Lefkowitz decided to make one of his own. He called himself Murray Hill Guy. Two and a half years later, he has been doxxed, sued, reviled on the platform, and paid a little under $80,000 by Elon Musk’s social network for the privilege.
