Artificial intelligence is winding its way through the consumer economy, reimaging products like soft drinks and toothpaste.
Next on the list is the venerable living room recliner with industry brand La-Z-Boy (LZB) -) leading the way.
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Under the new brand banner, “Long Live the Lazy”, the furniture manufacturer is rolling out “The Decliner”, an AI-powered recliner that ”generates a cancellation excuse via SMS text simply by pulling its handle,” the company stated in a news release.
In one new video ad, a young woman turns down a night on the town in favor of her La-Z-Boy Decliner with an AI-powered response to the invite saying, “I’m helping the neighbor look for their runaway llama”, with the response automatically generated on her cell phone via the AI-powered chair handle.
The Decliner is a key cog in La-Z-Boy's new Long Live the Lazy brand campaign, with a nationwide campaign landing this week via broadcast, digital, streaming services, social media, and mobile gaming.
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“Our ‘Long Live the Lazy’ platform reflects the reality that everyone occasionally needs the time and space to power down, kick up their feet, and make comfort their top priority,” said Christy Hoskins, Vice President, Chief Marketing Officer, La-Z-Boy. “As La-Z-Boy continues to evolve, we are doubling down on designing the most comfortable furniture available so people can make the most of the lazy moments they rightfully deserve.”
La-Z-Boy is sweetening the pot by giving away three Decliners in a new contest with details on TheDecliner.com.
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