One in five UK grocery trips involves at least one missing item, adding up to roughly £2.1 billion in “displaced” sales, according to a report.
As a result, 44% of consumers say they have switched to another supermarket or added in a visit to an alternative grocer in the past year to find an item they need – rising to almost two thirds of shoppers under 45, a study by DHL Supply Chain and the consultancy Retail Economics found.
