A child wakes up and eats a bowl of breakfast cereal (a third of which is sugar); on their way to school they pass giant signs for fast-food outlets; the school tuck shop sells biscuits and sugar-laden juices; on the way home they pass shops selling sweets and fried snacks; at home they watch TV and are bombarded with junk food adverts; at dinner time their tired working parents pick up a ready meal.
This is a typical daily scenario for tens of millions of families around the world, not because parents do not care about their children’s health, but because the world is so saturated with ultra-processed foods (UPF). Even “healthy” snacks for babies often have high levels of salt, sugar and additives.
