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The Guardian - UK
The Guardian - UK
Entertainment
Peter Bradshaw in Hollywood

‘On YouTube, we can reach 2.5bn people at once’: Oscars head Bill Kramer on TV, AI and 4am starts

Bill Kramer, CEO of the Academy, at the Oscars Nominees Luncheon. in February
Bill Kramer at the the Oscars Nominees Luncheon in Beverly Hills last month. Photograph: Kayla Bartkowski/Los Angeles Times/Getty Images

It’s a boiling day in downtown Los Angeles; crowds are milling about outside the Dolby theatre where Sunday’s Academy Awards ceremony is to be held, selfie-ing the giant Oscar statuettes.

And this is where the man with whom the buck stops is looking at the set, going through the top-secret opening number and busy with a thousand admin details. Academy CEO, Bill Kramer, increasingly renowned as one of the most important people in Hollywood, meets me for a pre-ceremony chat in a suite in the next-door Hollywood Loews Hotel. “It’s so nice that we’re not on camera!” he says. “Yeah, so happy. Let myself relax!”

He is approachable and diplomatic, revered for his fundraising wizardry at the Academy museum, where he was managing director of external development in 2012 before ascending to his current job at the Academy 10 years later. Kramer has a business degree and came to Columbia after his first substantial job working for the Metropolitan Transit Authority in New York.

It was at a party in the 90s that this policy and financial strategist met the man who changed his life: Robert Redford. “He couldn’t believe how much I knew about movies!” says Kramer. “And he said he wanted to decrease reliance on corporate sponsorships and bring someone on board at Sundance to help generate philanthropic gifts from individuals. Would I be interested in doing that? I said: ‘Sign me up!’”

This can-do attitude is still evident in Kramer today. A few days out from showtime, he is, he says, “so incredibly excited. I’m an early riser, as my team will tell you, up at 4am. It’s a good moment to get my head together, to review our script. It’s a quiet moment where I can go through emails that have come in overnight.”

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