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Fortune
Fortune
Beth Greenfield

On TikTok, Gen Z is in pursuit of tan lines—despite the risks of sun exposure

Two women sunbathing on a beach (Credit: Getty Images)

London Kolkana is an avid tanner, and she wants you to be one, too. That’s why, on TikTok, she shares tips—sit in a beach chair instead of lying on a towel, use a $40 accelerating tanning oil followed by a spray of 15 SPF sunblock, and make sure to be in the sun between noon and 1:30, when the UV index is at its peak.

“I found a routine, I mastered it,” says the young Florida woman. In one video, she excitedly reveals what many young bronzers strive for—extreme tan lines from her bikini straps, telling her followers, “You can literally achieve this so easily, I promise.” 

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