Julie Meyer is sitting in a starkly lit attic, surrounded by piles of £50 notes. A California blond in a crisp, white shirt, her long, stockinged legs crossed at the knee, she listens intently to the young man standing before her. As he talks, she sizes him up. Eventually, she tells him: “I’m going to make you an offer.” It could be a scene from a heist movie, but Meyer is in a BBC studio, shooting a 2009 episode of the TV show Dragons’ Den. A celebrated entrepreneur with a venture capital fund, she is ready to invest in whichever contestants catch her eye. For the viewers, she has some advice: “What is success? A lot of it is self-belief. Continuing on when most rational people would stop.”
This is an online spin-off from the original Dragons’ Den series, so the stakes are a little lower. But for Lex Deak, a 23-year-old with a big idea for a social media website, what happens in this room today could be make or break. He desperately wants to work with Meyer.
