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Birmingham Post
Birmingham Post
Technology
Jon Robinson

On The Beach cautious over cost of living crisis impact despite half-year sales surge

On The Beach has said it is "yet to see the full impact of the escalating costs of living on bookings" but that it is still confident for the second half of its financial year.

The Manchester-headquartered company has confirmed its revenue for the six months to March 31, 2022, totalled £52.9m, up from the £4.4m it posted for the same period in the prior year.

Its pre-tax losses were also slashed from £21.6m to £7m over the same time.

READ MORE: Speedy Hire 'frustrated and disappointed' over KPMG delaying full-year results at the 'last minute'

In a statement issued to the London Stock Exchange, On The Beach said its group revenue had increased following the widespread relaxation of restrictions for travel from the UK to most European holiday destinations in January 2022.

It added that it sales have "remained resilient" into the second half of its financial year and are 33% ahead of FY19 in the eight weeks to May 22.

Chief executive Simon Cooper said: "During the first half of our financial year we have seen a set of unique trading dynamics which were impacted, in part, by the Omicron variant in December and January.

"Prior to Omicron, group booked sales in September and October 2021 exceeded H1 19 levels, being the last full financial year not impacted by Covid, and while group sales were heavily impacted in November and December it was pleasing to see a significant uplift in traffic and booking volumes following the easing of restrictions in the UK and key International destinations during January.

"Throughout the pandemic, we continued with our strategy of investing in our brand, technology and customer proposition.

"Our deliberate focus on capturing share in the premium, long haul and B2B segments, including accessing previously unavailable premium hotel stock, has resulted in us taking market share in this area.

"Whilst we have entered the second half with resilient sales, visibility of the near term outlook for the UK outbound travel industry remains limited.

"Customers are typically booking holidays with shorter lead times and we believe we are yet to see the full impact of the escalating costs of living on bookings.

"Despite this, we remain confident that we have taken the right actions throughout the pandemic and we will continue to support our customers and staff as a priority.

"Our investments in brand and proposition will ensure profitable trading into the second half and has left us in a strong position to continue growing market share."

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