“National Cinema Day” on Saturday brought the big screen to moviegoers for a small price — no more than $3 — as American theaters looked to fill seats during the late summer lull.
The one-day nationwide promotion was being offered on more than 30,000 screens in more than 3,000 theaters, including the major chains of AMC and Regal Cinemas. The Cinema Foundation, a nonprofit arm of the National Association of Theater Owners, announced the plan Aug. 28 and said all major film studios also were participating.
