At a time when ‘collaborations’ are the way forward, the concept is still new in the watch world. Associations with sports, personalities and notable events have been the norm for decades, but not so much the joining of forces with another brand (Bulgari x MB&F was one of few instances last year). Now Omega and Swatch (part of the same conglomerate, The Swatch Group) have changed that.
Their first-ever collaboration is based on the iconic Omega Speedmaster Chronograph, which travelled to the moon over 50 years ago. A giant leap for both brands, the Speedy — a part of Omega’s ethos for decades — is now available in a fresh, young, colourful take for a fraction of the cost. Launched worldwide on March 26, the MoonSwatch series consists of 11 timepieces and is crafted in Swatch’s Bioceramic, a material made from a blend of ceramic and bio-sourced plastic. Each watch is inspired by a heavenly body in the solar system, including the sun, moon and the nine planets.
