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Lifestyle
Andrea Carrillo

Omega and Swatch’s watch release draws comparisons to a ‘zombie movie’

Swatch Group Omega

Astrology-themed merchandise may be a hot commodity in the shopping market, but Omega and Swatch’s MoonSwatch collaboration caused actual retail chaos.

First released last weekend, the 11-piece collection of timepieces offered a fresh and affordable take on Omega’s iconic Speedmaster Moonwatch. Calamity ensued as thousands of buyers around the world tried to get their hands on one — creating scenes usually only seen for streetwear or sneakers.

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