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Digital Camera World
Digital Camera World
Hillary K. Grigonis

OM System just dropped a huge hint about an upcoming camera. But is the brand’s outdoor move enough?

OM System OM-1 Mark II being used by photographer James Artaius.

OM System will soon launch a new camera and several lenses, according to a letter by CEO Shigemi Sugimoto. The letter, shared on January 06, also hints at where the company is focused for future models: gear for the outdoors. The direction could prove pivotal for the brand as OM System nears the fifth anniversary of its split off from the Olympus corporation.

“Shortly, we plan to add a new camera to our lineup and bright, compact single-focal-length lenses with splash & dust-proof performance,” Sugimoto wrote. “All created to meet the challenges of harsh outdoor environments to ensure that you enjoy not only landscape photography in the great outdoors, but also authentic photos of life every day.”

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