NEW YORK—Streaming made TV history for a second consecutive month in July as it notched the most dominant performance by a single viewing category ever in Nielsen’s The Gauge, accounting for 41.4% of TV viewing. Streaming levels were over 5% higher in July compared to June, leading streaming to grow its share of TV by more than a point (+1.1 share points) and shatter the previous record it set just last month.
During the month, YouTube became the first streaming platform ever to exceed 10% of total TV usage in July. The most popular streamer shot up 7% versus last month, accounting for 10.4% of TV usage (+0.5 share points). This comes after YouTube hit 9.9% of TV in June and secured the second largest share of TV viewing among all media distributors.
