New data from Guideline indicates that the Olympics had a notable impact on the U.S. ad market in July even though only first five days of the Olympics aired in July. Overall, Guideline reported that the US ad market saw a nearly 14% increase YoY in July 2024, the strongest month in the 15th consecutive month of marketplace expansion, with the 5 days of July Olympics accounting for 43% of the all media July ad growth.
While the July ad spend grew 14% YoY including the Olympics, it increased by only 8% without.
