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The Independent UK
The Independent UK
National
Graham Dunbar

Olympic politics, intrigue and sports marketing history recounted in IOC insider's new book

Milan Cortina Olympics Skeleton - (Copyright 2026 The Associated Press. All rights reserved)

Political pressure on Olympic officials, like in the case of the Ukraine skeleton racer’s memorial helmet at the Milan Cortina Games, is nothing new, according to a long-time IOC insider.

Cold War tensions. Keeping North Korea engaged with South Korea’s hosting plans. Making sure the 2002 Salt Lake City Winter Games opened months after the 9/11 attacks. And more recently the Olympic fallout from Russia's invasion of Ukraine.

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