Ollie Locke was almost unrecognisable in photos taken at Cheltenham racecourse earlier, with him attending a horse racing event with husband Gareth Locke and some friends.
The reality TV star, 34, - best known for having appeared on Made in Chelsea - is among the attendees at the races today, as part of the annual four-day festival in Cheltenham.
He's joined by his husband Gareth - whom he recently appeared with on Celebrity Hunted - as well as singer Pixie Lott, 31, and her fiancé, model Oliver Cheshire, 33.
Their group also included fashion designer Jade Holland Cooper, 35 - who was referred to as 'Mrs Cheltenham' by The Times because she's said to be its "main outfitter."
Ollie however looked quite different from his usual appearance in photos taken at the event earlier, with him seen sporting a more rugged look for the festival this week.
The typically clean-shaven celebrity was seen with a fair amount of stubble, possibly teasing the potential that he might be growing out a beard and a bit of a moustache.
His long hair had fallen in front of his face in the couple of the photos, which showed him and husband Gareth - whom he married in 2020 - in the middle of the festival.
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Ollie was photographed wearing a blue jumper, a pair of jeans and some dark boots - with him having opted to wear a beige-coloured jacket to the races today.
His husband Gareth was pictured in a teddy-bear t-shirt, a pair of jeans and jacket that featured a dog-tooth pattern.
Gareth had teased that the couple were heading to the races on social media last night, as the pair and their friends were seen at a restaurant in the surrounding community.
Ollie then confirmed that he was en route to the festival this morning on his Instagram page, with him posting a video from a car in which he listed those in his party.
He said: "So it's a very early morning, for me. We're on our way to Cheltenham with Jade, Pixie and Ollie. We'll see you there." Ollie said in a similar video: "Let the racing begin."
Cheltenham Festival is from March 15 to 18 this year. Other guests who have attended over the four days have included presenter Charlotte Hawkins and actor Alan Halsall.
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