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Al Jazeera
Al Jazeera
Entertainment
Sabah Gurmat

Old is gold: Why Bollywood is turning to re-releases amid string of flops

Manoj Bajpayee, Richa Chadha, director Anurag Kashyap, Nawazuddin Siddiqui, Huma Qureshi and Piyush Mishra at the music launch of Gangs of Wasseypur, the 2012 cult classic that was re-released this year [File: Prodip Guha/Getty Images]

New Delhi, India – When Raghav Bikhchandani found out on social media that Gangs of Wasseypur, the acclaimed Indian blockbuster released in 2012, was all set to hit the theatres in New Delhi again, he knew he could not miss it this time and even alerted several film clubs and WhatsApp groups he was part of.

For the 27-year-old copy editor, getting to watch the two-part film felt like “finally being introduced to the most memed movie in Indian pop culture” as he found himself commuting for three hours on an August afternoon to a seedy theatre in the city’s Subhash Nagar neighbourhood to catch the movie on the big screen.

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