Good morning, Broadsheet readers! Fertility clinics in Alabama are shipping embryos out of state, Dolly Parton is launching a beauty line, and Olaplex's new CEO aims for a comeback. Have a great Wednesday.
- Hair repair. Amanda Baldwin joined the sunscreen brand Supergoop in 2016 as the category was exploding. What had been a sleepy corner of the personal care sector in the U.S. became a hot beauty product, with consumers suddenly viewing SPF as a key part of their beauty routines.
It's an experience that prepared her for her new job as CEO of Olaplex, which she began in December. The haircare brand, known for a science- and repair-driven approach to hair, helped kick off a boom in the category when it launched a decade ago. Baldwin, an alum of LVMH earlier in her career, credits the brand with creating the category of "bond-building" haircare, or how Olaplex refers to strengthening and repairing hair.
