If there's a brand that knows how to shake up the beauty industry, it's Dyson. Previously known for its high-tech vacuum cleaners, the British brand entered the haircare space with the release of the Supersonic blow dryer in 2016. It was $400 and promised to be lighter, quieter, faster, and less damaging than traditional hair dryers. The launch proved to be a massive success, earning Dyson a 45 percent bump in sales in 2017.
Then came the Dyson Airwrap in 2018, a revolutionary tool that gently curled hair while drying it at the same time. It raked up a 130,000-strong waitlist within a few weeks of launching; countless video reviews on TikTok have earned millions of views. At one point in 2021, four Airwraps sold every single minute and 100,000 people were still waiting to get their hands on one.
