College football's governing body has decided the Oklahoma State Cowboys went too far in their efforts to get creative with NIL funding.
Earlier this summer, the university announced its intention to put QR cods on the football team helmets for the 2024 season. The idea was that fans and boosters could scan the QR codes off their screen of choice and would be directed to the school's NIL fund to donate. While conceptually there were some holes in the effectiveness of the idea it did seem to be a unique and innovative way to raise money that goes right to the athletes.
