
I was quite vocal about the Lumix S9 when it was announced. I saw what Panasonic was proposing: a compact full-frame mirrorless camera that prioritized portability… and I think that was the root of the problem.
I don't know who started this, whether it was Panasonic's marketing team or something a YouTuber said, but everyone seemed singularly focused on just one thing: that the S9 with its 26mm f/8 pancake lens was the same size as the Fujifilm X100VI.