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The Japan News/Yomiuri
The Japan News/Yomiuri
National
Takeshi Eguchi / Yomiuri Shimbun Staff Writer

Oita: Resorts hope 'aliens' will launch invasion of tourists

Setsuko Isayama, the proprietress at the Mikuma Hotel in Hita, Oita Prefecture, welcomes a costumed alien in a media event held on Dec. 16. (Credit: The Yomiuri Shimbun)

OITA -- Japan's largest hot spring resort prefecture has launched an unusual tourism strategy that promotes visitors from other worlds. The campaign includes PR videos featuring "aliens" and discount services for guests who identify themselves as aliens in some hotels and other accommodations.

The tourism push happens to coincide with a project to use Oita Airport as a base for launching satellites.

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