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Sports Illustrated
Sports Illustrated
Sport
Patrick Andres

Ohio State AD Ross Bjork Won't Rule Out Potential Future Stadium Naming Rights Sale

Mar 18, 2024; Columbus, OH, USA; Ohio State incoming athletic director Ross Bjork speaks during the introductory press conference for basketball head coach Jake Diebler at Value City Arena. | Adam Cairns/Columbus Dispatch / USA

As naming rights deals have gradually encroached on North American sports over the past six decades, most college football stadiums have remained blissfully unadorned. Michigan Stadium is still Michigan Stadium, Notre Dame Stadium is still Notre Dame Stadium, and so on and so forth.

However, that may not remain the case forever—especially with the settlement of House v. NCAA on May 23, which will effectively force colleges to compensate their athletes.

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