Name, image and likeness has had a sudden, norm-shattering effect at the collegiate level, especially in revenue sports football and basketball — and it’s here to stay.
Sadly, though, there aren’t many guardrails from state to state on how NIL is governed and monitored, and it has led to significant inequality and stretching of the rules across the country. NIL is a good thing for student-athletes, enabling them to finally benefit from their hard work, but nobody really knows how it is best supported and held in check. When there are loopholes, some will always find a way to skirt the spirit of what is intended.
