Energy regulator Ofgem has announced plans to crack down on the loyalty penalty that has plagued households across the country for years.
The watchdog said suppliers will be required to offer all their existing energy customers the same deals that new customers can sign up to.
It is a temporary decision designed to end the practice of offering cut-price deals to new households that sign up to a supplier because these offers are only possible because existing customers, including those who do not shop around, are paying a higher price.
