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The Guardian - UK
The Guardian - UK
Business
Jillian Ambrose Energy correspondent

Ofgem considers reversing ban on cheaper deals for new energy customers

Part of an energy bill summary of charges printed on white paper, with blurred face in the background
The ban on ‘acquisition tariffs’ in Great Britain was introduced in April 2022 to help stabilise the market after Russia’s invasion of Ukraine. Photograph: Danny Lawson/PA

Ofgem could allow energy suppliers to once more vie for new business by offering cheaper deals to people switching than to existing customers, under proposals to reignite competition in the market.

The energy regulator for Great Britain is considering reversing its ban on so-called “acquisition tariffs” which are offered exclusively to new applicants at a discounted rate in order to tempt them away from their current suppliers.

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