
Twenty years ago, I wrote a book about the death of men’s hats. A strange subject, yes. But I was curious. You’d see these photos of, say, men at a baseball game in the 1920s. A sea of identical straw hats. That uniformity vanished. Why?
I spent several years researching the topic — and no, it wasn’t John F. Kennedy. He was following the trend, not leading it. The Kennedy era is when people started to really notice the change.