Adverts posted on social media over Mother's Day for a burger company showing a child depicted as Madeleine McCann being carried away by a running man have been rapped by a watchdog for likely 'causing unjustified distress and serious and widespread offence'.
A tweet posted on March 27 this year stated 'burgers for dinner?' Below was an image of missing Madeleine and her mother, Kate, alongside text which stated 'with burgers this good, you'll leave your kids at home. What's the worst that could happen?'
In the background, a man was shown running with a smaller image of Madeleine in his hands, said watchdog the Advertising Standards Authority (ASA). Text at the bottom of the post stated 'Happy Mother's Day to all the mums out there'.
