Maybe it was inevitable that once Tom Brady conquered American football, he would set his sights on the other kind. Still, it came as a surprise last week when Birmingham City announced that the NFL great would be partnering with Knighthead Capital Management to take on a minority stake in the English Championship club.
The nature of Birmingham’s interest is self-evident. First of all, there’s the media attention. Birmingham’s footprint in the lucrative US market was nonexistent a few days ago, but that’s changed now they are associated with one of the most famous people in America. And Brady is not just any celebrity but one who embodies team success and individual greatness: a seven-time Super Bowl champion with an obsessive drive to win, he also holds a legitimate claim to being the best player in NFL history.
