A political row has erupted in the United Kingdom after Prime Minister Keir Starmer’s Labour government adopted a new logo bearing “UK Government” branding as the primary identity for public-facing communications, replacing the previously standard “HM Government”, short for “His Majesty’s Government”.
The change came to light in response to a written parliamentary question, with the government confirming that references to “His Majesty” are no longer being used in its primary communications with the public.
