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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

O2 signs record deal to keep London venue’s naming rights

O2 London United Kingdom United States
Aerial view from an Emirates Air Line cable car showing the O2 Arena on the Greenwich peninsula and the distant London Docklands
The O2 Arena has proved a big success, hosting 239 events last year. Photograph: Richard Baker/In Pictures/Getty Images

O2 has struck a record deal thought to be in the region of £200m to retain the naming rights to the London venue the O2 in the largest renewal of its kind in UK history.

The 10-year agreement will extend O2’s relationship until at least 2038. It cements the sponsorship as the second longest-running UK stadium naming rights deal after Arsenal’s partnership for the football club’s London ground.

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