Attracting more Chinese tourists to New Zealand, including during the off-season, was a major part of Prime Minister Christopher Luxon’s trade agenda during his visit to China last week. As Tourism Minister Louise Upston put it: “we welcome anyone, from anywhere, anytime”.
It’s all part of the government’s plan to “turbocharge” the tourism sector with an additional NZ$13.5 million for marketing this year. The hope is this will help double the value of tourism as an export earner by 2034.
