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Fortune
Fortune
Sharon Goldman

Nvidia’s race to win the Super Bowl of AI relies on an old adage: The best defense is a good offense

(Credit: David Paul Morris/Bloomberg via Getty Images)

Last year, Nvidia’s annual GTC conference—hailed as the “Woodstock of AI”—drew a crowd of 18,000 to a packed arena befitting rock legends like the Rolling Stones. On stage, CEO Jensen Huang, clad in a shiny black leather jacket, delivered his keynote for the AI chip behemoth’s annual developer’s conference with the flair of a headlining act.

Today, a year later, Huang was onstage once again, shooting off a series of T-shirt cannons and clad this time in an edgy motorcycle black leather jacket worthy of a halftime show. This time, Nvidia-watchers tossed around the metaphor of the “Super Bowl of AI” like a football. Nvidia did not shy away from the pigskin comparison, offering a keynote “pre-game” event and a live broadcast that had guest commentators like Dell CEO Michael Dell calling plays on how Nvidia would continue to rule the AI world. 

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