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Technology
Oliver Haslam

Nvidia's meteoric rise to take Apple's spot as the planet's 2nd-most valuable company is a timely reminder of the iPhone maker's lagging response to AI

Siri on iOS.

Apple and Nvidia might not be direct competitors in the same way that Apple and, say, Microsoft have historically been. Apple and Google is another adversarial pairing that springs to mind, as is Apple and Samsung for obvious reasons. Apple used Nvidia GPUs in its computers for a spell, and the pair are currently making headlines for a decidedly Wall Street reason. That's because Nvidia took Apple's spot as the world's second most valuable company after breaching the $3 trillion valuation mark.

That move means that Microsoft remains the most valuable company in the world with a market cap of $3.15 trillion dollars and Nvidia sits in second with a $3.01 billion cap. Nvidia's meteoric rise has seen its shares reach more than $1,220, albeit briefly — a share split is imminent. But the share price itself isn't the important aspect of this news. Not specifically, anyway. Because while Nvidia is best known by many as the company that makes pretty solid GPUs, its current surge above Apple isn't powered by GPU money but rather its importance in the new world of artificial intelligence.

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