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PC Gamer
PC Gamer
Jacob Fox

Nvidia Rubin will 'soak up NAND supply like a sponge absorbs water' says one analyst, thanks to the AI server's new way of using SSDs

Nvidia CEO Jensen Huang introduces Vera Rubin, a next-generation AI data center platform, and Rubin Ultra, a next-generation AI GPU architecture, during the keynote address at GTC 2026.

Any time there's potentially positive news about storage and memory supply—such as increasing supply from China—I can't help but think 'sure, but the AI industry will guzzle through it regardless.' Not only is demand seemingly insatiable, but sometimes new developments that encourage even more memory use come along. Case in point here with Nvidia Rubin.

As SE Daily reports (machine translated), Nvidia's new 'context memory storage' (CMX) tech, which should be here with its new Rubin servers later this year, is going to chomp through a whole bunch of NAND.

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