
Computerbase reports that Nvidia's new GeForce RTX 4070 has already been discounted below €600 in Germany, just two weeks after the RTX 4070 launch date. The new discount represents a €60 drop over the 4070's German launch price of €659 and is reportedly a result of low consumer demand for Nvidia's new mid-range GPU.
This news supports other claims that Nvidia's RTX 4070 is not selling as well as Nvidia probably expected. Igor's lab made an article (which we covered here) claiming that the supply issues are so bad that Nvidia is halting RTX 4070 production for two weeks to equalize supply and demand. (That's instead of reducing prices, incidentally.)
That's not too surprising, as overall reception for the RTX 4070 has been mixed, with its sky-high "mid-range" price of $600 putting a sour taste in many people's mouths. We can also attest to the poor customer reception on launch day, where effectively none models were going out of stock, save for just two or three variants including the Asus Dual series and Founders Edition model. This is a far cry from previous launches, where stock usually runs dry during launch day for all models, and often all of the cards are sold out within hours.
The model discounted to €599 is a Gainward GeForce RTX 4070 Ghost being sold from German retailer Alternate. But this isn't the only model that is selling below the €659 launch price. Many other baseline models are being sold at €625–€645, including Palit's Dual OC, Gigabyte's Windforce OC, and Inno3D's Twin X2 to name a few.
