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PC Gamer
PC Gamer
James Bentley

Nvidia reportedly cancels partner incentive scheme to sell cards at MSRP, says YouTuber Der8auer, signalling hard times ahead for GPU prices

Facing a worldwide memory shortage crisis and threats of further tariffs, Nvidia has reportedly cancelled its OPP, a program intended to incentivise AIBs to sell its cards at MSRP. If true, and if such a program exists, this means pricing on Nvidia cards is expected to get much worse going forward.

This is all according to hardware YouTuber Der8auer. In their latest video, Der8auer claims that the OPP is "basically like a cashback thing where Nvidia tried to actively influence the AIBs and the pricing to make sure that some cards happen on the market and that they are actually being sold by the AIBs for the MSRP."

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