NVIDIA claims its 'next‑gen AI infrastructure' offers a fix for data centers’ insatiable thirst — "The water consumption challenge for data centers is largely solved."

PARIS, FRANCE - JUNE 11: Co-founder and chief executive officer of Nvidia Corp., Jensen Huang attends the 9th edition of the VivaTech trade show at the Parc des Expositions de la Porte de Versailles on June 11, 2025, in Paris. VivaTech, Europe's largest tech trade show, offers a unique digital format for four days of reconnection and recovery through innovation. The event brings together startups, CEOs, investors, technology leaders, and all the digital transformation players shaping the future of the internet. Founded in 2016 by Publicis Groupe and Groupe Les Echos, this annual technology conference, also known as VivaTech, is dedicated to promoting innovation and startups.. (Photo by Chesnot/Getty Images).

Generative AI has made a significant impact across education, computing, medicine, entertainment, and more. However, all that progress comes with a hefty price tag. The amount of electricity these systems burn through, plus the insane amounts of water needed to keep them cool, is honestly outrageous.

For context, Microsoft and Google's electricity consumption in 2024 surpassed the power usage of over 100 countries. Similarly, OpenAI's GPT-4 AI model consumes up to 3 water bottles to generate 100 words.