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PC Gamer
PC Gamer
Jess Kinghorn

Nvidia CEO Jensen Huang advises AI customers to 'pace themselves' after GPU clusters sell out, but the company says it's going to continue to scale up

Nvidia's Jensen Huang, his arms wide, at GTC 2024.

Nvidia has been on a tear. Just in case you've been living under a nice mossy rock the past few years, the advent of generative AI has ushered in a golden era for the company. Let's talk some truly eye-watering facts and figures: during Nvidia's Q2 2025 earnings call, the company reported a total revenue of $46.7 billion. Okay, so it's more like a diamond-encrusted-with-foie-gras-on-the-side era, but it's been far from smooth sailing.

As such, with the next-gen Rubin architecture just off the horizon and data centre demand continuing to grow, Nvidia CEO Jen-Hsun Huang said during the aforementioned earnings call, "We advise our partners, our customers to pace themselves."

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