A Kirkby nutrition brand that sponsors UFC stars Paddy Pimblett and Molly McCann said it will never forget its Merseyside roots.
Applied Nutrition, owned by Kirkby-born Tom Ryder, has quickly established itself as one of the fastest growing brands in Europe since it was founded in 2014. And now the sports nutrition brand, which still operates out of Knowsley, is looking to continue its US expansion with their key ambassadors Paddy 'the Baddy' Pimblett and 'Meatball' Molly McCann.
Applied Nutrition's chief operating officer Steven Granite, who has been friends with owner Tom since they were children, told the ECHO it was important for them to use local ambassadors with the same values. Steven, 43, said: "We wanted Paddy and Molly because they're the most exciting duo in the UK, but more importantly, they have the same values as us.
