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The Independent UK
The Independent UK
Zoe Tidman

Number of adverts banned for ‘greenwashing’ triples in a year

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The number of adverts banned for “greenwashing” has tripled in a year, The Independent can reveal.

Over the past 12 months, 16 advertising campaigns exaggerated their company’s green credentials or made environmental claims that could not be backed up, according to analysis of thousands of rulings by the UK advertising watchdog.

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