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Nick Chater, Professor of Behavioural Science, Warwick Business School, University of Warwick

Nudge theory was all about taking responsibility – but it allowed big business to look the other way

Piyaset/Shutterstock

Feelings of despair at the state of the world can be overwhelming. Social and environmental problems persist, but political discourse is polarised, divisive and often ineffective.

A couple of decades ago, some behavioural scientists – ourselves included – began to think there might be a better way of addressing these challenges.

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