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Alex Mitchell

NRL powerhouse pips AFL goliath as most valuable club

NRL AFL Penrith Brand Finance ”Collingwood Mark Evans Reece Walsh Brisbane Lions Canberra Football

An NRL club has been ranked Australia's most valuable football brand, edging out an AFL heavyweight. (Mark Evans/AAP PHOTOS)

Perennial NRL performer Penrith has cashed in on its recent four-peat, claiming the crown of Australia's most valuable sporting brand according to one survey.

Valuation consultancy Brand Finance found the Panthers rose 19 per cent in value year-on-year to $129 million, slightly higher than AFL leader Collingwood at $127 million.

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