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AAP
AAP
Sport
Scott Bailey

NRL announce new Perth CEO amid Bears PR battle

NRL Bears Perth Perth Bears De Ceglie Seven West Media AFL Western Australia
WA media heavyweight Anthony De Ceglie has been appointed inaugural Perth Bears chief executive. (Joel Carrett/AAP PHOTOS)

The NRL has launched a bid to win over Perth's media, appointing a former editor-in-chief of The West Australian newspaper as the new Bears chief executive.

Head office confirmed on Thursday that Anthony De Ceglie would be the inaugural Perth CEO, appointing him to the role before a board is even in place.

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