
We're in the midst of fashion's resort season and the latest cruise collections may not get all the attention they truly deserve. Why? Well, May is a pretty packed month. You've got the always all-consuming Met Gala and the Cannes International Film Festival, which this year eats up a good portion of the month (almost a whole two weeks). So we don't blame you if you managed to miss Chanel's Cruise 2025 presentation over in Marseille. Luckily, you're about to get another shot.
Chanel just revealed its cruise offering will get a second showing in Hong Kong. This may seem like a drastic move, but there is some precedent. The French fashion house also showed its Cruise 2024 collection again in Shenzhen, China. (Its first appearance was in Los Angeles.) Apparently, the brand's sales are growing in the region so it makes sense that Chanel would want to tap directly into that.