It might sound like the beginnings of a cheesy meme, but Microsoft's "this is an Xbox" strategy is now in full swing. Not only is the gaming giant pushing to transform its brand into a platform, but it has even just given players a reason to play Game Pass on gaming handhelds and other devices by increasing its console prices.
Ironically, by proclaiming that almost every internet-connected device is part of its ecosystem, Microsoft still has me asking, "What actually is an Xbox?" Yes, it's a console like the Series X or S that can run Microsoft's games natively, but at the same time, even if we ignore the idea of running the system's library using cloud shenanigans, I can install and run every new Xbox game on a handheld or a PC.
