Nottingham's doughnut supremos Doughnotts are set to open a new store at one of the county's busiest retail parks. The company's latest location will be at Giltbrook - the home of big name brands such as IKEA, Marks & Spencer and Nando's.
A slightly bigger outlet than the ones at McArthur Glen Designer Outlets in the East and West Midlands, it can be found next to M&S and Barker & Stonehouse. Standard and premium doughnuts will be on sale, along with vegan-friendly treats and specials.
Sweet-toothed fans will be able to get stuck into favourites such as Red Velvet, Cookie Monster and Death by Chocolate. Premium flavours currently include Berry Good Oreo, Ginger Spice and Black Forest Gateau.
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It will be Doughnotts seventh store. The company was founded in 2015 by Wade Smith and Megan Scaddan as the pair decided to start making doughnuts with a borrowed £10 and a wok. Other branches include King Street in Nottingham city centre and High Road, Beeston. Across the border are shops in Lincoln and Leicester.
The first 50 customers will receive a free salted caramel doughnut when the store opens on Saturday (November 19) at 9am. The news was greeted with enthusiasm.
One fan said: "This is amazing news but also terrible news as it’ll be on my doorstep, here comes the weight gain." Another said: "Even more of a reason for a trip to IKEA."
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